1  Purpose

This Code of Ethics establishes the professional and ethical standards expected of every employee who represents Deluxe Holiday Homes ("DHH") in a business‑development capacity—whether in sales, partnerships, corporate relations, or strategic growth initiatives. It supplements DHH’s company‑wide policies and reflects our dedication to integrity, respect, and service excellence.

2  Scope

The Code applies to:

• All Business Developers (BDs), including Commercial Directors, partnership managers, sales executives, and anyone negotiating on behalf of DHH.
• Cross‑functional staff who directly support BD activity (e.g., Reservations, Marketing, Finance, Legal).

When local regulations or partner requirements impose stricter obligations, the stricter rule prevails.

3  Our Commitment

We foster a workplace culture rooted in honesty, accountability, and mutual respect. Every BD team member is a brand ambassador of Deluxe Holiday Homes and must act accordingly at all times.

Core Ethical Principles

3.1  Integrity & Honesty

• Communicate facts accurately—no false claims, omissions, or exaggerations.
• Never manipulate data, pricing, or performance metrics to secure a deal.
• Refuse and report any form of bribery, kickback, or facilitation payment.

3.2  Respect & Professional Conduct

• Treat clients, owners, vendors, and colleagues with dignity regardless of rank, culture, or opinion.
• Separate personal disagreements from professional interactions; maintain composure even under pressure.

3.3  Zero‑Tolerance for Toxic Behaviour

• Gossip, bullying, intimidation, or passive‑aggressive language are prohibited.
• Address issues constructively through approved internal channels (team lead, HR, whistle‑blowing line).

3.4  Accountability

• Own your decisions and outcomes—good or bad.
• Disclose errors immediately, propose corrective action, and cooperate in investigations.

3.5  Confidentiality & Data Protection

• Safeguard proprietary data, client lists, pricing models, and personal information.
• Share data only with authorised persons on a strict need‑to‑know basis and in compliance with UAE data‑protection law.

3.6  Excellence in Service

• Deliver proposals, presentations, and follow‑ups promptly and to professional standards.
• Anticipate client needs; exceed expectations without overpromising.

3.7  Professionalism & Brand Image

• Maintain a polished appearance and courteous tone across all channels (in‑person, email, calls, social media).
• Internal challenges or conflicts must never be visible to external stakeholders.

Department‑Specific Standards

4.1  Business Development (BD) Team

• Transparency in Negotiations: Present contract terms, fees, and cancellation clauses clearly; avoid hidden conditions.
• Realistic Commitments: Offer only what DHH can consistently deliver—no "verbal extras" outside signed agreements.
• Fair Competition: Win business on value, not by disparaging competitors or engaging in price dumping that harms industry standards.
• Lead & Contact Management: Keep CRM records accurate, up‑to‑date, and confidential. Do not remove or export leads without written authorisation.