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Written by Artyom Meltonyan

Updated at September 1st, 2025

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Dear Team,

  1. Effective immediately [10-Jun-2024], it is required for all Business Developers to implement the followings:
  • Sync Google Calendar with HubSpot (following below instructions)
  • Create Google Calendar Appointment links (following below instructions)
  • Include your online booking calendar link in all email communications with potential (new) landlords (in your email signatures).
  • Record all online/offline meetings in Google Calendar, ensuring these meetings sync automatically with your leads in HubSpot (once the above integrations are completed).
  • Complete all your HubSpot tasks on-time; generate follow-up (next logical task) as soon as the previous one is completed, with proper due date and detailed information.
  • Use HubSpot on your mobiles to mark Calls/Meetings/Tasks as scheduled or completed.
     
  1. Please find two instructional videos on the following topics:
  • How to Set Up Appointment Schedule in Google Calendar: Video Link
  • How to Connect Google Calendar to HubSpot: Video Link
     
  1. BizDev's new targets:
  • Take 2-3 inbound calls (and attend meetings) per day, 5 days per week. Approx 42 per month
  • Generate up to 22 calls per month through organic and outbound methods (approximately 1 per day)
  • 42 inbound + 22 generated = 64 calls per month
  • Have 20 available 50-minute calendar slots for potential landlords to meet (online or offline)
  • Maintain minimum of 15% of conversion rate (lead to close ratio)
  • Outreach and procure at least 1x new real estate strategic partner per day; minimum 20x new registered and active (referring) partners per month.
  • Contract minimum of 20 strategic partner contracts per month
  • Close at least 9 properties per month
  • Close at least 25 properties per quarter

    - Note: Business Developers not meeting their quarterly targets might face downgration in their commission structure and/or termination.
     
  1. Upcoming (we shall implement next):
  • Morning briefings from the office (Monday to Friday);
  • End of day report via Slack including briefing of all meetings conducted;
  • Revised (individualized commission structures) based on individual & property performance;
  • Quarterly additional BONUSES for meeting the targets. 
  • The Sales Manager to lead the team to new heightsBest regards,
nameless piece

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