Photography and Virtual Tour Policy
Written by Artyom Meltonyan
Updated at September 1st, 2025
PURPOSE
To ensure that all visual content, including photographs and virtual tours, produced meets high-quality standards, accurately represents our properties, and enhances the guest experience.
SCOPE
This policy applies to all members involved in the creation, selection, editing, and publishing of visual content for property listings across various platforms, including websites, online marketplaces, and booking platforms.
DEFINITIONS
| Term | Description |
| Photography | Still images captured to showcase the appearance and features of properties. |
| Virtual Tour | A digital simulation of a property that allows users to navigate through and explore the space remotely. |
| Quality Standards | Criteria used to evaluate the clarity, composition, lighting, and accuracy of visual content. |
ROLES AND RESPONSIBILITIES
| Responsible | Description |
| Listing Admin | Responsible for overseeing the selection and editing of visual content and ensuring it aligns with brand standards and guest expectations. |
| Photography and Videography Team | Responsible for capturing high-quality visual content of properties, including photographs and virtual tours. |
POLICY
- Property Preparation: Ensure properties are clean, organized, and well-lit before scheduling photography or virtual tours.
- Photography and Videography: Capture high-quality images and videos that accurately represent the appearance, layout, and features of the properties.
- Virtual Tour Creation: Use specialized equipment and software to create immersive virtual tours that provide an interactive experience for potential guests.
- Selection: Listing admin choose the most representative images and virtual tours for inclusion in property listings, prioritizing accuracy and appeal.
- Editing: Apply necessary editing techniques to enhance visual content while ensuring it remains true to the appearance of the properties.
- Publishing: Upload approved visual content to property listings on various platforms, ensuring consistency and accuracy across all channels.
POLICY REVIEW:
This policy is subject to periodic review and revision to ensure it remains current and effective in protecting the integrity of Deluxe Holiday Homes properties.